Political ads aim to steer your emotions. Here’s how they do that
November 5, 2018
The experts are: Shawn Parry-Giles, director of the Mark and Heather Rosenker Center for Political Communication and Civic Leadership at the University of Maryland; and Ted Brader, a political science professor at the University of Michigan and the author of “Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work.” They look at the tropes of political ads, breaking them down to stylistic and symbolic choices.